IPA eyes longer client/agency relationships

Priest: calls for better working relationships
Priest: calls for better working relationships

The IPA has launched two templates to help agencies and their clients establish better working relationships.

It is hoped that agencies and clients will use the 100-Day Charter to manage the start of a new relationship. The Relationship Contract, meanwhile, is designed to provide a "psychological framework" for agencies and clients.

Ian Priest, the president of the IPA, said: "I’m keen that as an industry we can move towards a culture of fewer pitches and longer partnerships."

Priest added that he hoped the initiative would accelerate the time it takes an agency to become fully integrated into a client’s way of working.

The templates are part of the first chapter of the IPA’s commercial creative contract, published ahead of the President’s New Year Reception this evening (9 January).

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners