IPC Media, Vodafone and OMD partner for research project

Research project: multi-disciplinary group to focus on the future of the family
Research project: multi-disciplinary group to focus on the future of the family

IPC Media, OMD UK and Vodafone are collaborating on a research project that is to focus on finding out more about the future of the family.

The partnership is set to build on OMD UK's existing research project called 'Future of Britain' and will also draw on Vodafone's interest in how technology will support families and the home in the future.

The project will use IPC Media's Origin panel, which is an online community of 7,500 women across the UK. OMD UK's 'snapshot' panel, an online survey of 2,500 people who are representative of the population, will also be used.

Lynne Springett, the group head of IPC Insight said: "We already have a working relationship with OMD UK as they are a client of ours, but this is the first time we have collaborated with them.

"Families and mums are our core audience and we are keen to learn as much about them as we can. We research on an ongoing basis, but liked the idea of working with OMD UK to find out about how families are changing."

Chira Tochia, an insight executive at OMD UK, said: "With our resources combined, we will provide even more robust and insightful results gauging what the future family will look like."

'Future of the Family' will be published in the spring.

The second phase of Future of Britain found people swap devices 21 times an hour.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1