Scotch Malt Whisky Society redesigns deluxe new membership case

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A clamshell case containing illustrations from Joe Wilson, a whisky journal, three one-of-a-kind Scotch Malt Whisky Society whiskies are designed to represent an "every changing sensory adventure".

The deluxe membership case welcomes new members to the society in 2014 and aims to reflect the development of the company’s more "colourful and fun" brand.

Brand: Scotch Malt Whisky Society (SMWS)

Client: Kai Ivalo, sales and marketing director at SMWS

Agency: Story

Creative: Sheryl Newsome

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