Tracey Follows appointed chair of APG

Tracey Follows: incoming chair of APG
Tracey Follows: incoming chair of APG

Tracey Follows, JWT London's chief strategy officer, has been made chair of the Account Planning Group.

Follows said she will use her two-year tenure to encourage a return to creating ideas that influence consumers on a mass scale.

She said: "We are all now aware of techniques, software, platforms and technologies that are reinventing the communications industry, but these should be used to help further planners' ambitions for really big, boundless ideas and not for the delivery of niche, novelty specific executions."

Follows succeeds Craig Mawdsley, the joint chief strategy officer at Abbott Mead Vickers BBDO, whose two-year term came to a close at the end of 2013.

Mawdsley said: "Very few people in Tracey’s position have such a rounded view of the future of planning, not just the present of planning. And that’s exactly what the APG needs for the next couple of years as we help planners invent the future of planning and strategy."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners