Adam & Eve/DDB secures Foster's digital ad account

Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB
Foster's: the Australian Brad and Dan characters created by Adam & Eve/DDB

Adam & Eve/DDB has been handed the digital advertising account for Foster's following a competitive pitch.

The business moves from Lean Mean Fighting Machine.

Adam & Eve/DDB already handles the above-the-line account for the Heineken-owned lager brand. The agency was responsible for creating the Australian Brad and Dan characters and the "good call" positioning.

Emma Sherwood-Smith, the marketing manager for Foster’s, said: "The appointment of Adam & Eve/DDB will help bring a better integrated and more effective approach to developing compelling creative work for Foster’s online in 2014."

Heineken appointed LMFM in 2011. Hypernaked previously handled the business.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1