Cadbury "Keith" by Fallon

Cadbury, the chocolate brand owned by Mondelez International, is releasing a campaign for Dairy Milk. Fallon has created a 60-second TV spot and a 90-second version for the cinema. The ad opens with the protagonist, Keith, sitting in his office, having been put on hold on the telephone. After taking a bite of a Dairy Milk bar, he becomes full of joy and dances and mimes along to the hold music – Bacarra’s Yes Sir, I Can Boogie. The spot ends with a Twitter hashtag of the brand’s new slogan, #FreeTheJoy. It was created by Tom Chancellor and directed by Blue Source through MJZ.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners