Govt seeks single shop for media buying brief

Government: media rethink
Government: media rethink

The Government is preparing to launch a review of its media buying contract, held by Group M's bespoke unit M4C, at the end of January.

M4C manages media buying for all government ad campaigns and will be defending the account. The Government’s planned total communications spend is £237 million for 2013-14.

M4C, a joint venture between Mindshare, Mediacom and MEC, won the business in 2010, fighting off an Aegis team and a combined offering from Starcom MediaVest Group and the now-defunct i-level.

The Government intends to appoint a single agency, which sources said could be another consortium arrangement from a holding group.

The process will not involve an e-auction.

If M4C loses the account, its 36 staff would be subject to Tupe regulations. The review is planned to end in June.

The creative and media planning arrangements are run using rosters.

The pitch will be handled by the Crown Commercial Service, which was created in December last year when the Government Procurement Service merged with other procurement processes.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners