Total Media wins Epson's European media account

Epson: hires Total Media to its European media business
Epson: hires Total Media to its European media business

Epson, the tech company best known for making printers, has handed its European planning and buying account to Total Media.

Epson approached media agencies directly in October, and is seeking to enter the smart watch market.

The other agencies involved in the pitch are unknown. Carat Enterprise, Carat's specialist technology and finance arm, was the incumbent, but declined to repitch.

Total Media’s brief is understood to include the media planning and buying of campaigns for the brand’s existing printer products, as well a new smart watch.

Epson also called a European creative review in October, the results of which have not yet been announced.

Albion London previously ran the creative account, but resigned the account due to client conflict.

Epson did not respond to requests for comment on the news. Total Media declined to comment.

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