Nissan recruits Sir Chris Hoy for #UniteAndExcite Olympic campaign

Sir Chris Hoy: fronts Nissan's #UniteAndExcite Olympic campaign
Sir Chris Hoy: fronts Nissan's #UniteAndExcite Olympic campaign

Cycling legend Sir Chris Hoy is to front a campaign to promote Nissan's sponsorship of Team GB and ParalympicsGB.

The car brand has recruited Hoy and Paralympics gold medallist Richard Whitehead to help mentor the next generation of British athletes in the build-up to the 2016 Games in Rio.

The #UniteAndExcite campaign kicks off with a dramatic cinema ad (below) comparing Hoy’s track exploits with Nissan’s innovative use of technology. Subsequent content will feature Hoy and Whitehead, as well as other athletes, working with rising stars.

Guillaume Masurel, Nissan GB marketing director, said: "We are excited to be launching our #UniteandExcite campaign ahead of the forthcoming Sochi Winter Games laying out our commitment to supporting Team GB and ParalympicsGB over the next two-and-a-half years.

"We are delighted to be working in partnership with [Hoy and Whitehead] to mentor and develop Britain’s most promising athletes on the road to Rio."

Hoy said: "Nissan is famed for its innovation and excitement and its #UniteAndExcite campaign will make the thrill of the Games more accessible to the British public, whilst Nissan’s innovation support will mean a huge amount for the athletes throughout their preparations for Rio 2016."

Whitehead said: "I’m thrilled to be part of Nissan’s plans and as I still have my own aspirations for Rio 2016 I’m looking forward to working closely with Nissan through to 2016."

Nissan is official automotive partner of Team GB and ParalympicsGB.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners