Coke gives Swedes at bus stop a taste of summer

Coke gives Swedes at bus stop a taste of summer
Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.

A viral video showing the commuters’ reaction to the stunt tells viewers: "We put a special Coke machine at a bus stop in a Swedish city. To share a moment of summer."

The stunt is the latest in Coke’s ‘Open Happiness’ campaign, which last year saw the brand lay out a patch of grass in the shape of a Coke bottle for office workers to sit on.

Client: Coca-Cola

Agency: IUM Sweden

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?