Cisco has borrowed the buzz-phrase du jour 'The Internet of Things', tweaked it and created a slogan for its latest TV ad - the "internet of everything".
The ad was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in Las Vegas, who waxed lyrical about how The Internet of Things will be worth $19bn in the next decade.
The TV ad shows how all things will be connected digitally, starting with feeding the cat milk to powering the sprinklers that water the grass, that feed the cows, that produce the milk. The ad, called ‘Circle Story’ begins and ends with the family feline.
Agency: Goodby Silverstein & Partners
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