Wrangler in hunt for European ad agency

Wrangler: seeks new direction
Wrangler: seeks new direction

Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid.

The pitch is being run from Wrangler’s European headquarters in Belgium.

Fred & Farid created the Cannes Grand Prix-winning "we are animals" activity. The agency’s contract expired at the end of 2013 and was not renewed. Its founders, Frédéric Raillard and Farid Mokart, said: "The new Wrangler guy doesn’t like our ‘we are animal’ campaign. Fine. Our ‘we are animal’ campaign doesn’t like him."

Chemistry meetings are currently being held with agencies around Europe. The intermediary Roth Observatory expects to compile a pitchlist in February.

Wrangler did not respond to requests for comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners