Top ten ads of the week: baby meerkat secures top spot

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

In the battle of the price comparison websites,'s TV ad featuring a new baby meerkat was by far the most-recalled ad of the week, with a highly impressive recall rate of 72%.

It defeated rival into second place, with in sixth spot. Elsewhere, Thomas Cook's latest ad starring actor James Nesbitt was the third most-recalled campaign, while Oxfam also snuck into the top 10.


Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 72%


Agency/TV Buyer: Fold7/Carat

Recall: 51%

Brand: Thomas Cook

Agency/TV Buyer: Publicis London/Carat

Recall: 46%

Brand: Dyson Ball

Agency/TV Buyer: in-house/Mindshare

Recall: 45%

Brand: Aviva

Agency/TV Buyer: Abbott Mead Vickers BBDO/ZenithOptimedia

Recall: 39%


Agency/TV Buyer: Publicis/PHD

Recall: 38%

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 38%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 36%

Brand: Now TV

Agency/TV Buyer:  WCRS/MediaCom

Recall: 31%


Brand: Oxfam

Agency/TV Buyer: RKCR/Y&R/ZenithOptimedia

Recall: 31%

Adwatch research was conducted from 16 - 20 January 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners