Ever noticed how all film baddies are Brits and drive Jags?

Jaguar: Super Bowl ad stars Ben Kingsley, Mark Strong and Tom Hiddleston
Jaguar: Super Bowl ad stars Ben Kingsley, Mark Strong and Tom Hiddleston

"Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" asks Sir Ben Kingsley, in the much anticipated Super Bowl ad for Jaguar.

Between Kingsley, Mark Strong and Tom Hiddleston, the reasons why Brits make such good bad guys are: having the right voice; being more precise; always being one step ahead; flouting a certain style; having a keen eye for detail and a crucial obsession with power and, of course, always driving a Jag.  

Brand: Jaguar    

Microsite: http://www.britishvillains.com

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?