ZenithOptimedia has poached Stefan Bardega, MediaCom UK's head of digital and managing partner, as its global chief digital officer.
In his new role, Bardega will lead ZenithOptimedia’s global digital strategy. The network has not had a dedicated digital lead for two years.
Bardega will join the London-based ZenithOptimedia Worldwide division in March, working with executives across the network and building a digital team. He will report to Belinda Rowe, ZenithOptimedia’s global managing partner.
At MediaCom since 2006, Bardega was previously a digital strategy director and launched the content arm MediaCom Beyond Advertising in 2009. Rowe described him as "one of the leading lights in the digital world".
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