"I love you like... 80s loved a power ballad" is just one of the Valentine's messages sent to Twitter users who tweet Evian using the hashtag #ILoveYouLike.
The campaign is running in the UK, France and the US across Twitter, Facebook, Instagram and Pinterest and also encourages Evian drinkers to complete the phrase "I love you like..." for a chance to win Valentine’s Day prizes.
The work launches this week and will run until 14 February, when the global winners of the competition will be announced.
Client: Laurence Foucher, global digital manager, Evian
Agency: We Are Social
This article was first published on