Audi is to be the first brand to advertise on Waterloo Motion, the new giant digital screen at London's Waterloo Station.
On Monday (10 February), the Volkswagen-owned marque will become the first brand to feature on Network Rail’s 40m-long, high-definition digital screen – which it claims is the
The ‘Audi Dashboard’ concept, by BBH London, will feature live statistics and contextual messages about
Messages will also be posted on Twitter using the hashtag #AudiWaterloo.
Kristian Dean, national communications manager at Audi
"The combination of a strong ABC1 audience and an average dwell time of 17 minutes gives us a great opportunity to communicate key brand messages to the right people."
The campaign was planned by MediaCom, delivered by JCDecaux and bought by Kinetic, with production by Grand Visual.
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