From the first tentative touch of her hand, to the decision to stand up and lean over the cafe table, French fashion brand Lacoste has summoned the intensity of a couple's first kiss for its first ever TV ad.
His thoughts and feelings are embodied in a parallel scene, showing him in freefall after leaping from a building. First he prepares by gathering speed as he runs across the roof of a skyscraper before taking a leap of faith over the edge of the building, and into the unknown.
Agency: BETC Paris
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