There's nothing more daunting than leaning over a table to kiss someone

Lacoste: first TV ad
Lacoste: first TV ad

From the first tentative touch of her hand, to the decision to stand up and lean over the cafe table, French fashion brand Lacoste has summoned the intensity of a couple's first kiss for its first ever TV ad.

His thoughts and feelings are embodied in a parallel scene, showing him in freefall after leaping from a building. First he prepares by gathering speed as he runs across the roof of a skyscraper before taking a leap of faith over the edge of the building, and into the unknown.

Brand: Lacoste

Agency: BETC Paris

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?