As part of Puma's Dance Dictionary, a social application for teenagers to send coded messages to one another in the form of dance moves, Hamlet's most quoted soliloquy has been re-imagined in physical form.
The freestylers Storyboard, King Charles, Pac Man, and Worm worked with LA choreographer Super Dave to take the immortal lines from act III scene i, and transform them into a visual language.
Brand: Puma Fragrances
Agency: Grey London
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