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Gucci launches defamation lawsuit against LVMH

Luxury goods firm Gucci has launched a lawsuit against its partner and rival LVMH for alleged defamation.

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LONDON (Brand Republic) – Luxury goods firm Gucci has launched a lawsuit against its partner and rival LVMH for alleged defamation.

Gucci said it was taking action after LVMH made what it claimed were “baseless accusations attacking the integrity of key Gucci executives”.

The move comes after LVMH asked a Dutch court to investigate the possibility of a connection between share options granted to senior Gucci executives and its backing of a 42% share buy by French retailer Pinault-Printemps-Redoute.


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