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Harrods and BSkyB in interactive TV deal

Harrods is joining forces with UK satellite broadcaster BSkyB to develop an interactive TV programme that will allow subscribers to the broadcaster’s Open interactive platform to buy products from the luxury department store.

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LONDON (Brand Republic) – Harrods is joining forces with UK satellite broadcaster BSkyB to develop an interactive TV programme that will allow subscribers to the broadcaster’s Open interactive platform to buy products from the luxury department store.

The first show will be aired on Sky One on Thursday (December 7). It is the first attempt by BSkyB to experiment with new ideas for interactive TV since it increased its shareholding in Open to 80.1% in July.


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