BMP DDB wins back Guardian account
BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands.
LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands.
BMP beat M&C Saatchi, Fallon, HHCL & Partners and Publicis. The incumbent, Partners BDDH, did not repitch for the account.
BMP held the Guardian account in 1986 when it created the memorable “skinhead” advertisements. The commercial featured a skinhead who appeared to be trying to wrestle a man’s briefcase from him when in fact he was trying to save him from falling bricks.
The Guardian, which traditionally spends £3m on advertising, is expected to significantly increase its marketing spend next year.
Marc Sands, Guardian Newspapers’ marketing director, said, “We had some inspirational pitches over the last few weeks, but BMP’s work really stood out. Their intuitive understanding of our brands and the demands placed upon them was impressive.”
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