'Dumb Ways to Die' enjoys a bloody Valentine

Dumb Ways to Valentine: going for another viral hit
Dumb Ways to Valentine: going for another viral hit

Those anarchic marketers at Melbourne's Metro Trains are at it again.

Not content with the massive viral hit of last year, Dumb Ways to Die, the train authority has released a Valentine’s Day version. Watch out for a heartbreaking and bloody Valentine.

Client: Metro Trains (Melbourne)

Agency: McCann Melbourne

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