Valentine's Day ad round up

  • Campaign's news editor Maisie McCabe models Carphone Warehouse's cheapskate flowers

    Campaign's news editor Maisie McCabe models Carphone Warehouse's cheapskate flowers

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Sainsbury's, Tesco and Waitrose join Carphone Warehouse and Coppafeel, the breast cancer charity, with tactical ads positioned in today's newspapers.

Carphone Warehouse has taken over the back of today's Independent and various regional newspapers to provide "cheapskates" with an alternative to buying roses for their loved ones.

The ad, created by CHI & Partners, instructs the readers on how to fold the paper to create the illusion of a bouquet of red roses, as modeled in the gallery by Campaign's news editor, Maisie McCabe.

Several supermarkets, including Tesco, Sainsbury's, Waitrose and Morrisons have also taken out tactical press ads to promote their stock of flowers and meal deals to last-minute romantics.

Coppafeel, the breast cancer charity, has placed an ad supported by Saatchi & Saatchi Health and the production studio TaylorJames.com.

The light-hearted ad encourages women to give themselves "some love" on Valentine's Day and promotes the charity's 'BOOBLOVE' text service, which sends reminders to anyone who opts in to check themselves for signs of breast cancer monthly.

McCann Melbourne has created a Valentine-themed follow up to its "dumb ways 2 die" spot for Metro Trains.

Earlier this week the French sex shop Dorcel launched a Valentine’s Day campaign featuring a vibrator, while Lida created a wolf whistling direct mail campaign for Virgin Holidays.

View the gallery above to see examples of tactical Valentine's work and send any we may have missed to ben.hall@haymarket.com

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