Domino’s Pizza gets flirty on Tinder for Valentine’s Day

Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day
Domino’s Pizza : uses dating app Tinder to offer tasty deals on Valentine's Day

Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.

The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.

Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.

The activity will be promoted via the pizza brand’s social media channels, with some of the best "cheesy" one-liners and "saucy" chats shared via Twitter and Facebook and the Domino’s blog.

Brand: Domino’s Pizza

Client: Nick Dutch, head of digital, Domino’s Pizza Group

Agency: Iris Worldwide

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?