Domino's Pizza has decided to grab a slice of the Valentine's Day action with a campaign on dating app Tinder, which allows singles to "swipe right" for hot and tasty deals.
The Domino’s brand profile page appears as a potential match for both men and women, with three profile images telling a comic-book-style-story that users can swipe through.
Matches who "swipe right" will be matched with the pizza brand, inviting them to start a conversation and potentially win a hot date – in the form of Domino’s freebies and deals.
Brand: Domino’s Pizza
Client: Nick Dutch, head of digital, Domino’s Pizza Group
Agency: Iris Worldwide
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