Samsung swaps launching products for Launching People

  • Gizzi Erskine

    Gizzi Erskine

  • Rankin

    Rankin

  • Paloma Faith

    Paloma Faith

  • Idris Elba

    Idris Elba

of

Samsung is taking its reputation for launching products to a new level by filming a TV series called 'Launching People' that features celebrity chef Gizzi Erskine, actor Idris Elba, singer-songwriter Paloma Faith and fashion photographer Rankin nurturing new talent.

The campaign is supported by a Facebook page and the TV show will feature chosen candidates working with the four mentors on a unique project with footage capturing everything from the meeting of the mentors to the launch of the project.

Brand: Samsung

Client: Avikar Jolly, head of campaign and brand, Samsung UK

Agency: Cheil UK

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