Betfair to send Snapchat users boastful pictures showing size of its...odds

Betfair to use Snapchat for live odds
Betfair to use Snapchat for live odds

Snapchat is well-known for people using it to send each other pictures of their genitals and now Betfair is getting in on the action by sending customers self-destructing pictures of its massive, erm, odds.

Users will be sent a unique URL and information about a double odds offering for this Saturday’s Chelsea vs Everton and Crystal Palace vs Manchester United games, with the first to place a bet via the URL benefiting from the enhanced odds.

Brand: Betfair

Client: Mark Ody, brand director at Betfair

0
SHARES

Get the latest marketing, advertising, media and digital jobs to your inbox.

GET JOBS BY
EMAIL ALERTS
Create an alert now
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners