Video: The Internet of Things and its 'big data problem'

Evrythng demonstrates how the Internet of Things can be applied in-store
Evrythng demonstrates how the Internet of Things can be applied in-store

The Internet of Things is 2014's 'next big thing' with brands including British Gas already getting on board, and at the heart of it lies a "big data problem".

Marketing spoke to Andy Hobsbawm, founder and chief marketing officer of Internet of Things specialists Evrythng, about the problems and opportunities the sector provides.

Hobsbawm argues the Internet of Things is now a "mainstream possibility" and runs through some of the potential applications the technology provides.

Check out a few specific product demonstations below.

 

 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners