Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Amazon has stormed its way to the top of the chart with its latest ad for its Kindle Fire, featuring its Amazon Assist online helper.
It kept DFS at bay in second place, while the Bill Bailey-fronted TV ad for Prostate Cancer UK has reached an admirable fourth spot. Other notable entrants to the list include tea brand Tetley's alien invasion, and Cadbury's "Egg n Spoon" clip.
Agency/TV Buyer: in-house/Initiative
Agency/TV Buyer: Krow/MediaCom
Agency/TV Buyer: DLKW Lowe/Carat
Brand: Prostate Cancer UK
Agency/TV Buyer: Holmes Hobbs Marcantonio/
Manning Gottlieb OMD
Brand: Tetley Tea
Agency/TV Buyer: Creature London/Starcom MediaVest
Agency/TV Buyer: Enter/Walker Media
Brand: Foxy Bingo
Agency/TV Buyer: Biscuit Agency/Concord
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Agency/TV Buyer: Abbott Mead Vickers BBDO/
Agency/TV Buyer: Fallon/PHD
Adwatch research was conducted from 13 - 17 February 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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