Goodstuff wins £1m Kopparberg media account

Kopparberg: appoints Goodstuff Communications to its media account
Kopparberg: appoints Goodstuff Communications to its media account

Kopparberg, the Swedish cider brewery, has appointed Goodstuff Communications to handle its media planning and buying, after a two-way pitch also involving the incumbent Arena Media.

Arena had held the business since 2008, when the media agency was known as Arena BLM, before rebranding to Arena Media in 2010.

Kopparberg spent £962,271 on media in 2013 in the UK, according to Nielsen, but claimed it would spend £4 million on advertising that year at the start of 2013.

The bulk of this spend – some £600,000 – was on a TV spot from 18 Feet & Rising, which joined the brand’s creative roster in early 2013 and was tasked with creating a "breakthrough" integrated campaign.

18 Feet & Rising’s campaign, "forest risings", ran from June 2013 on TV, outdoor and digital platforms. The central film showed a wolf running through a forest in Sweden and then arriving at a clearing where Kopparberg bottles sit on top of giant ice pillars containing frozen fruit.

The ad was aimed at promoting the brewery’s mixed fruit, strawberry, and lime and pear varieties of cider.

Kopparberg did not respond to requests for comment before Campaign went to press. No one at Goodstuff would comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes