Choreographer inspired by Michael Jackson and Sony Xperia Z2

Michael Jackson and Sony Xperia Z2 inspire choreographer
Michael Jackson and Sony Xperia Z2 inspire choreographer

A choreographer uses his Sony Xperia Z2 to find inspiration for a dance sequence, in an ad featuring a remix of Michael Jackson track 'Slave to the Rhythm'.

The 90-second spot opens with the choreographer - in fact world-renowned French dancer Jeremie Belingard - using his handset to film a street dancer performing in a subway, whose performance he shows his dancers in the studio. "We’re gonna have to find this sense of freedom," he tells them.

They dance. "Yes, yes," he says, before the ad switches to him getting the train home and reviewing the footage. He is even seen viewing his screen in the bath, where he plunges the handset into the water, presumably to demonstrate its waterproofing to anyone watching from beyond the fourth wall.

Client: Sony Mobile

Brand: Xperia

Agency: Adam & Eve/DDB

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1