Amscreen Event launches for flexible, digital outdoor campaigns

Amscreen Event: platform launches with Curly Wurly campaign
Amscreen Event: platform launches with Curly Wurly campaign

Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, "event-based" solution for tactical, content-led ad campaigns.

Amscreen Event will enable advertisers to screen "event-based" content within 15 minutes across its 4,000 screen network, which is claimed to reach more than 35 million UK adults a week.

As with its existing portfolio, Amscreen Event also provides the ability to tailor messaging both geographically and by time of day.

The media owner notes a move towards smarter tactical campaigns such as Trebor's Royal Jelly Babies and 'Cadburys Curly Wurly curling', as examples of brands wanting to react to both national and worldwide news and events quickly – more akin to growing social media marketing activity.

To launch the new digital service across its network and following the excitement around the Sochi Winter Olympics, a Curly Wurly campaign across 2,500 forecourts and WHSmith venues uses the strap line, "The difference between a Curly Wurly and curling stone? You don’t let go of a Curly Wurly".

Sarah Nugent, business director at PHD, said: "We always want our advertising campaigns to be engaging and relevant. Using Amscreen's Event solution we were able to screen topical creative within minutes, creating awareness and conversation amongst customers." 

Jamie Lindsay, Amscreen's managing director, said: "The beauty of our unique technology is that we bring the immediacy of online to the world of outdoor on a national scale within minutes, allowing advertisers to react to news, sports events or anything else they so choose."

curlywurly-embed 02

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?