Mcgarrybowen wins HouseTrip business

HouseTrip: first ad shop hire
HouseTrip: first ad shop hire

Mcgarrybowen has picked up the pan-European advertising account for the holiday rental website HouseTrip.

The agency defeated BMB and The Brooklyn Brothers in a final three-way shoot-out led by Zaid Al-Qassab, the chief marketing officer of HouseTrip, working with Oystercatchers.

Mcgarrybowen becomes the company’s first advertising agency and will handle strategy and creative in its four key markets of the UK, France, Germany and Spain.

The agency has been briefed to help HouseTrip transform the way people rent holiday accommodation, as well as help design the company’s brand and establish its positioning. Al-Qassab said: "HouseTrip offers an incredible opportunity because the company is operating in a market where there still isn’t a hugely branded proposition.

"I’m delighted that, in Mcgarrybowen, we have found a fantastic partner that has the strategic and creative flair to land our brand at this crucial juncture."

Following the completion of the advertising review, Al-Qasaab has now embarked on a pan-European pitch for a PR agency.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Barnados "life story"

Heineken "rubbish"

Reebok "theatre of dreams"