Swedish subway digital stunt sends woman's hair flying

Swedish subway digital stunt sends billboard woman's hair flying
Swedish subway digital stunt sends billboard woman's hair flying

Motion sensors have been attached to a digital outdoor display ad on this subway platform in Sweden to wow commuters as they wait for their train.

The campaign for haircare brand Apotek Hjärtat's Apolosophy products sees a woman staring out of the digital display, with her hair hanging loose around her shoulders.

The minute a train enters the platform, the sensors pick up the movement which triggers the display to change, showing the woman’s hair being blown around her head just as if she were stood on the platform.

Brand: Apotek Hjärtat

Agency: Akestam Holst

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?