Top marketers from Lego, IBM, Lebara and E.ON gathered last week (27 February) to discuss the need for brands to better engage with their customers.
The Big Questions Live: Digital Transformation event, streamed live online, feature debated topics such as:
- Why having customers does not necessarily mean brands have an engaged audience
- The need to get CEO's looking at their company’s social media pages so they understand the customers
- How a brand crisis should lead to an increased focus on consumer experience
- The need for a social and customer experience strategy to be an integrated part of an overall business strategy
Watch the debate in its entirety below
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