A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).
Although all options, including a total ban, will be on the table, ministers said privately that a tightening of the guidelines was most likely.
As part of the four-point plan, the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice will consider changes to their codes.
The Advertising Standards Authority will review its enforcement action, the Gambling Commission will look at the marketing of "free bets" and "bonus offers", and the gambling industry will review online activities.
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