A bouncer getting aggro from a gang of youths trying to get into a club, a referee receiving abuse from some footballers after a match, and a market researcher being ignored while trying to quiz people on the street are the "unloved" in this film for The Mayhew Animal Home.
The 90-second clip effectively captures the unpleasantness and tension of each of the confrontations, but with an uplifting resolution as each of the antagonists returns home to be greeted affectionately by their canine companions. "Unconditional love," the strapline reads, "Adopt a dog".
The ad goes live today (6 March) on YouTube, and will air on TV from tomorow night during More 4's coverage of 'Crufts'.
Client: The Mayhew Animal Home
Creative, writer and director: Dominic Goldman, BBH creative director
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