Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue.The magazine’s ad campaign includes models Kate Moss, Christy Turlington, Daria Werbowy, Georgia May Jagger, Sam Rollinson, Karen Elson, Jourdan Dunn, Edie Campbell, and Malaika Firth.
Running for the next two weeks, the outdoor ad aims to reinforce Vogue’s pre-eminent position as the fashion bible. It comes amid new competition from Net A Porter's new glossy magazine, Porter, published this month.
Darren McKay, sales director of Storm, said: "We hope this stunning campaign is just the start of an exciting partnership between Storm and Condé Nast - it’s fantastic to see cinematic creative featuring some of the world’s most famous models on One Piccadilly. The marriage of our brands is perfect as we continue to help the world’s biggest advertisers take ownership of the UK’s best out-of-home advertising sites."
Further outdoor advertising for Vogue will appear within London on iconic sites including Ocean’s Holland Park Roundabout and Two Towers East, and Outdoor Plus sites at Chiswick Roundabout, Euston Underpass, A40 Westway and A1 Archway.
The April issue of Vogue features Nigella Lawson on the cover.
The monthly fashion magazine posted an ABC of 201,077 for the period July to December 2013. UK actively purchased copies for print and digital are up 5% period on period and 2.1% year on year. Digital sales have increased 9.4% period on period, while UK subscriptions have grown 10.6% period on period.
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