The inexorable rise of e-commerce has killed off many traditional high street brands, but others are fighting back. Marketing spoke to Argos, Audi and Hertz to see how their brands are embracing the digital world to ensure their bricks and mortar is fit for the 21st century.
Notions that the digital world and physical stores are opposing forces appear unfounded based on Audi’s
Watch our mini-documentary to see what changes the brands are making and as Nick Ratcliffe, marketing director at Audi
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