iBeacons: What are they and how should they be used?

Beacon technology: targeting people with mobile messaging in-store
Beacon technology: targeting people with mobile messaging in-store

Beacon technology, and more specifically Apple's iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?

Marketing spoke to Appflare chief executive and founder Owen Geddes, who claims to have facilitated the first use of iBeacons in the UK with Eat and Weve, about how the Bluetooth technology works, what the potential applications are and how why retailers need to take care when implementing the technology.

The iBeacon – What is it?

What are the data and security implications?

How should they be used?


Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?