Coke-slurping Danish cinema-goers unwittingly appear on silver screen

Coke-slurping cinema goers shocked to see themselves on silver screen
Coke-slurping cinema goers shocked to see themselves on silver screen

Danish cinema-goers are surprised to see themselves appearing in the background of a short period-style drama, noisily slurping their Cokes and munching on popcorn, in a promotional stunt for Coca-Cola.

Creative agency Saatchi & Saatchi Denmark came up with the concept behind "The Coca-Cola Slurp", which saw cinemagoers going to see 'Anchorman 2: The Legend Continues' filmed secretly in the cinema foyer and then superimposed into a pre-movie short, that includes steamy romantic scenes.

"Please keep quiet during the movie," the endline says. "It’s not the same with you in it."

Coke has produced a video of the film and making-of, which includes the cinema audience’s reactions to appearing on the silver screen.

Client: Charlotte van Burleigh, market operations director for Denmark, Coca-Cola

Brand: Coca-Cola

Agency: Saatchi Copenhagen

Creatives: Regner Lotz, Jesper Isholm

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners