Duracell heats up Canadian bus commuters by getting them to hold hands

A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.

By joining hands and connecting a positive symbol at one end of the stop to a negative symbol at the other, an electrical circuit is completed and the bus shelter's heating system is turned on.

Duracell has prodcued a short film outlining the "Moments of Warmth" stunt.

Company: Procter & Gamble

Brand: Duracell

Agency: Cossette Toronto

0
SHARES

Get the latest marketing, advertising, media and digital jobs to your inbox.

GET JOBS BY
EMAIL ALERTS
Create an alert now
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners