A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.
By joining hands and connecting a positive symbol at one end of the stop to a negative symbol at the other, an electrical circuit is completed and the bus shelter's heating system is turned on.
Duracell has prodcued a short film outlining the "Moments of Warmth" stunt.
Company: Procter & Gamble
Agency: Cossette Toronto
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