With less than five months to go until Glasgow 2014, the England Commonwealth Games team is busy attempting to rally the nation around its "We Are England" brand.
Speaking exclusively to Marketing, Paker said: "We feel that ours is a very young and ambitious brand, drawing on a huge amount of heritage.
"We’ve really thought about Englishness in the 21st century, what does it really mean? It’s inclusive, it’s diverse; that’s the real essence of it for us."
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