HSBC and WaterAid celebrate World Water Day with interactive water display

of

HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters' names to celebrate World Water Day on Saturday 22 March.

The water fountain, or Aquascript, spelt out the names of WaterAid supporters who had texted the word ‘everyone’ and their name to 78866 or tweeted their name using the hashtag #Everyoneeverywhere.

HSBC is WaterAid’s biggest corporate partner and its HSBC Water Programme, which aims to reach 1.1 million people in Asia and Africa with safe water, supported the Aquascript.

Oritsé Williams, a member of the band JLS, attended the Aquascript’s launch yesterday and his name was the first to be displayed on the wall of water.

Chris Goode, the European coordinator of the HSBC Water Programme who visited WaterAid projects in 2013, said: "I saw the impact of WaterAid’s work first-hand when I visited Ghana. In one school we visited, by simply installing toilet and hand washing facilities, attendance and enrolment had increased by almost 25 per cent.

"The HSBC Water Programme is funding improvements to so many lives and we’re really proud to support WaterAid."

The Aquascript took place today and yesterday.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes