Top 10 ads of the week: Virgin Media's Usain Bolt 'family' sprints to the top spot

Virgin Media: ad stars a "family" of Usain Bolts
Virgin Media: ad stars a "family" of Usain Bolts

Counting down the ten most-recalled ads, in association with TNS and Ebiquity.

Virgin Media's latest TV spot featuring a family of Usain Bolts has raced past the competition to top this week's chart, with an impressive recall rating of 55%..

It beat Gocompare.com into second place, with its most recent ad depicting its money-saving utopia, while Tesco's TV ad promoting its Easter eggs completes the top three.

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 55%

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 41%

Brand: Tesco

Agency/TV Buyer: Wieden + Kennedy/Iniative UK

Recall: 36%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 35%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Sky TV

Agency/TV Buyer: WCRS/MediaCom

Recall: 28%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 27%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 27%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 26%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 26%

Adwatch research was conducted from 20 –24 March 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners