Additional Information


Content

AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify

ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.

Twitter: ITV signs up for Twitter Amplify

Twitter: ITV signs up for Twitter Amplify

Share this article

Advertisers will be able to advertise alongside ITV video content on the social network, including pre and post-roll ads within video in ITV tweets, customised hashtags, in-video banner ads and promotional video tweets.

ITV is already talking to brands about how it can use the Twitter Amplify services to expand their ad campaigns on the broadcaster’s other platforms.

Stephen Poole, the group sales controller at ITV, said: "ITV’s partnership with Twitter provides a fantastic platform for brands to coordinate marketing activities across TV, digital and mobile in order to reach their target audiences.

"We are very excited to start working with our clients to bring new engaging content to our viewers via the social media platform."

MTV signed a pan-European Twitter Amplify deal around the European Music Awards last year and VO5 delivered some activity through the service around the Brit Awards as part of a deal with BPI, which owns the rights to the awards.

Follow live coverage of Advertising Week Europe on LIVE@AdvertisingWeek

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^