How do you drink Robinson's new Squash'd at zero gravity?

Some water, a squirt and a straw - and a zero gravity plane - that's all you need.

Robinson's new product, Squash'd, is a highly concentrated fruit squash in a squirty container that can make up to 20 drinks on the go.

In a bid to get people out of the kitchen and making drinks on the go, Robinson's challenged Framestore, the Oscar winning VFX team behind Gravity, to drink Squash'd at zero gravity.

It worked, and it's pretty cool.

Company: Britvic

Brand: Robinson's

Agency: iris

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?