P&O launches hunt for lead creative agency

P&O: Designate is incumbent
P&O: Designate is incumbent

P&O Ferries has issued a brief to find a lead creative agency after dropping its incumbent for not having a presence in Europe.

The brief involves direct marketing and digital strategy, including data analysis, SEO, e-mail and social media, as well as creative strategy.

The winning shop will create signs on board P&O ferries, any future website design and a promotional strategy.

Sarah Rosier, the head of marketing at P&O Ferries, said: "The reasons for change are that our strategy is different going forward and there is a focus on growing our business, as well as the need to consolidate the amount of agencies that we work with to have a more integrated marketing approach."

The incumbent shop, the Brighton-based Designate, will not take part in the process. Rosier said that this was because the agency was not part of a network and did not have a "strong continental presence".

P&O Ferries works with Havas on media, iCrossing on SEO and R3 on database. All are unaffected by the review.

The government of Dubai has owned P&O Ferries since 2006. The company has more than 20 ships that sail routes linking the UK with Belgium, France, Ireland and the Netherlands.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners