Our live blog LIVE@AdvertisingWeek was there to capture the final day of Advertising Week Europe 2014, including controversy, more infographics and Jamie Redknapp.
1) From Droga to Decaux
David Droga, the executive chairman of Droga5, gave his view on what it takes to be brave in advertising, and, in another rare appearance, Jean-François Decaux, the co-chairman and chief executive of outdoor advertising company JCDecaux, revealed his views on the pending Omnicom and Publicis merger.
2) Did that really happen?
Some elements of Thursday seemed a little surreal. LIVE@AdvertisingWeek wondered whether Sir Martin Sorrell and Yannick Bolloré were wearing matching wristbands, heard Jamie Redknapp tell us he is "too lazy to become a brand", and a lucky 200 people got free lunch from the London Live bus parked outside Advertising Week’s venue, Bafta
3) Girl power
As Sky IQ pointed out in its choice of the buzzword for Thursday ("girl power") the week’s events have had a strong female focus. Thursday featured a panellist of women’s magazine editors debating how to empower women, and why print is not just for the older generations.
4) Online hits
Amid all the online chatter around Advertising Week Europe, LIVE@AdvertisingWeek noticed Microsoft’s real-time infographics stand out as a creative, useful addition to the week and so picked out three more favourites yesterday.
LIVE@AdvertisingWeek also brought you the result of our most popular online vote: answering the controversial question of whether Advertising Week could ever rival fellow festival Cannes.
5) ITV vs UKTV?
Sally Quick, the director of commercial partnership at UKTV, blogged for LIVE@AdvertisingWeek to disagree with ITV’s commercial sales director Simon Daglish, who said "90 per cent of branded content is crap" earlier in the week.
Media agency Vizeum also blogged on a contentious point: whether brands can really handle innovation. Channel 4’s digital and creative head, meanwhile, admitted that few of the predictions the media owner made ten years ago have come true.
6) The pretty girl at the dance
Advertising Week Europe executive director, Matt Scheckner, said that programmatic buying was "the pretty girl at the dance", and the hot topic continued to dominate seminars and thoughts.
Steve Hobbs, Amnet’s managing director, said programmatic buying will "bridge the gap between planning and buying", while Maxus’s chief operating officer, Tim Irwin, revealed five things he had learnt about programmatic.
7) Party time
As the seminars ended, the parties continued. Many Advertising Week delegates headed to Microsoft’s wrap party at Koko in London’s Camden, while the blog took you inside Crispin Porter & Bogusky’s "the power of the unexpected" session – featuring flying plush pandas and confetti cannons.