Mother Design wins Barbican brief

Barbican: appoints Mother Design
Barbican: appoints Mother Design

Mother's design arm has been appointed by the Barbican to create the graphics and marketing for its 'Digital Revolution' exhibition.

Mother Design saw off competition from four other agencies to win the competitive pitch, which was handled by the Barbican directly.

Mother Design is tasked with creating graphics that guide visitors through the exhibition, in addition to devising digital experiences.

The ‘Digital Revolution’ exhibition opens in July 2014. The display charts digital technology’s influence on art, beginning in the 70s.

Tom Munckton, Mother Design’s director, said: "Exhibitions are usually about a given time period/style or artist. The Barbican’s Digital Revolution is about the development of digital creativity from the beginning to the future, each with hugely varied visual language.

"What is the common thread linking all the exhibits? Human interaction is the constant: human expression, human interaction, human emotion.

"Our idea is to use the visitor as the canvas. We want to convey the immersive and interactive experience of the show. Visitors contribute to a number of the exhibits and we thought this linked in rather nicely."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway